Ikea

1. The basic business strategy of IKEA is “To offer a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them”. Describe how IKEA has adapted its marketing strategy to take advantage of globalization and further develop their competitive advantage. Focus your discussion on raw material, product, price, distribution, promotion, and service.




Raw material

- Competitive advantage in design and organization





- No competitive advantage in the production of raw materials





-Use organizational skills to develop lowest cost suppliers of raw and semi finished goods from all over the world





- by constantly working with suppliers and value added facilities Ikeas streamlines transactions, increases efficiency and as a result get the cheapest price.











Product- All products are designed in Sweden.
Posted by: Jason Pinsky

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