Ikea

Background Information:
• Ikea was founded in 1943 by Ingvar Kamprad
• Originally sold pens, wallets, picture frames, table runners, watches, jewelry and nylon stockings
• Philadelphia, 1985: First IKEA store reaches the US

Ikea’s Holdings:
• On August 31, 2001, IKEA Group had 143 different stores in 22 countries with 20 more stores owned by franchisees outside of IKEA Group
• Turnover for the financial year from September 2000 to August 2001 was about 9.6 billion dollars
• 17% turnover and 4 % purchasing in the US, both in 2nd place
• US is number 2 after Germany in the top 5 sales countries
• The IKEA 2002 catalog is distributed; around 110 million copies in 34 different languages
• IKEA is the 7th largest home furnishings company in the world

What happened?
• From 1985 to 1992, IKEA opened 11 stores in the US, with 4 of those 11 in 1992. The next store IKEA opened in the US wouldn’t be until 1998. From 1...