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IKEA HISTORY

The business idea of IKEA is to put forward an extensive collection of home furnishings with good design and function at a price low enough for as many people as possible. IKEA responds to home furnishing needs from people worldwide with different styles, incomes, and requests. The business is based on a partnership with customers. IKEA offers attractive, durable furniture at low prices and the consumer chooses a product, picks it up at a self-serve warehouse, and then assembles it. By not charging customers for something they can do on their own, they are able to save money.
IKEA offers an assortment of products in several ways. First, it is extensive in function. ...

Posted by: Alyscia Yellowman

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