Ikea

1.0 IKEA’s Retail Operations
Ikea is a 2- storey durable good store located at Alexandra Road. IKEA belongs to a specialty store finding its niche as selling beautiful and durable furniture at prices so low that the majority of people can afford them. They pride themselves as a store which provides well-designed and functional home furnishing products.
2.0 Image and promotion
IKEA cares for their customers and represents a family image where the entire family can shop together. IKEA reduces their prices every year so that they will always be on the side of the customer.
They care for the comfort of children by having colourful ballroom and video room for children to play and watch. IKEA also have special children’s menu, high chairs, baby care rooms and microwave ovens for warming milk. Cereals and baby food are also sold in the restaurant.
On the other hand, IKEA also watched for the handicapped by providing wheel chairs and special carts that can be attached to t...