IFE MATRIX HERSHEYS

INTRODUCTION

Aim: The aim of this assignment is to critically evaluate the company’s position in the current market; with reference to its market and its competitors.

Objectives:
· To evaluate the mission statement of Hershey’s foods corporation and propose a new mission statement.
· Analyze the external environment of the company with reference to its market and competitors.
· Construct an IFE matrix for Hershey’s Foods Corporation.


Hershey Foods Mission Statement
Our mission is to be a focused food company in North America and selected international markets and a leader in every aspect of our business. Our goal is to enhance our #1 position in the North American confectionery market, be the leader in U.S. chocolate-related grocery products, and to build leadership positions in selected international markets.
A mission statement is a generalized statement of the overriding purpose of an organization. A mission statement usually attempts to addre...