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Ice to the Eskimos
Running head: ICE TO THE ESKIMOS
Book Critique – Ice to the Eskimos by Jon Spoelstra
Nicolas Waterfield
2348449
SPMA 3P95
Cheri Bradish
October 31, 2002
Sport is all around; it plays a major contribution to many people. A professional or amateur sport organization is often the nucleus of many communities large or small.
Moreover, sport has a major influence on the economy. It is no longer a game; it’s a business. Through the globalization of sport, sport has evolved into one of the worlds largest commercial recreational industries. However, the sports consumer has become smarter and it has become more difficult for professional sport organizations to capitalize on the external benefits that sport provides for its consumers. Several factors contribute to the ability of a marketing manager to successfully market a product, good, or service. Today’s sport franchises are faced with challenges...
Running head: ICE TO THE ESKIMOS
Book Critique – Ice to the Eskimos by Jon Spoelstra
Nicolas Waterfield
2348449
SPMA 3P95
Cheri Bradish
October 31, 2002
Sport is all around; it plays a major contribution to many people. A professional or amateur sport organization is often the nucleus of many communities large or small.
Moreover, sport has a major influence on the economy. It is no longer a game; it’s a business. Through the globalization of sport, sport has evolved into one of the worlds largest commercial recreational industries. However, the sports consumer has become smarter and it has become more difficult for professional sport organizations to capitalize on the external benefits that sport provides for its consumers. Several factors contribute to the ability of a marketing manager to successfully market a product, good, or service. Today’s sport franchises are faced with challenges...
Posted by: Carlos Hernandez
Limited version - please login or register to view the entire paper.