IB Business critique

Mango Tree Music Productions is a record label that the majority of the American population would not be familiar with. As a small, underground Brazilian music label, it is popular amongst the young Brazilian generation as well as the young club-goers in Europe and the United States. Not only does the label sell and promote Brazilian music such as Bossa Nova, Samba, and Brazilian Jazz but it also promotes many other elements of the Brazilian culture, which is rich with romanticism. They are involved in television production, satellite radio, and concert production as well. Even though Mango Tree’s business is not thriving globally, it is formulating a strong underground following that ensures a promising future.
This small music production company actually has many strengths despite its size. The country of Brazil has never been considered a huge participant in the global economy, however its culture is unique and influential to the population of the world. Because it is ...