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157,699 times. In return, Mr. Petty and his recording company have a marketing tool: E-mail addresses for fans, who can be reached when his next album is released.” (Pareles, E1, E7) Tom Petty made good use of a format that the industry claims is running rampant and must be stopped. The RIAA has come together and put together what was called the ‘Madison Project’. The futuristic name was a collaboration of the five big labels and IBM. The task of the group is to try to create an audio format that will be equal or superior to mp3 and to embed some sort of copyright controls in order to stop piracy. There have been meetings that ...