hybrid

Marketing Plan for the Honda Civic Hybrid



Table of Contents
Background Information on Honda …………………………………… 3
Mission Statement …………………………………………………….. 3
New Product Description ……………………………………………… 4
Situational Analysis …………………………………………………… 5
Market Research ………………………………………………………. 11
Competitive Analysis …………………………………………………. 12
Target Market ………………………………………………………… 14
Market Objectives and Strategies ……………………………………. -
Budget ……………………………………………………………….. -
Control ………………………………………………………………. –


Background Information
The Honda Corporation was founded by Soichiro Honda in 1946 in Jap...