HRD

(A.) Analyse the training and development needs of an individual or group of individuals within you organisation or any organisation with which you are familiar.

United Beverages is a package beer wholesalers and the brand owner of Finches soft drinks. It deals in the licensed and grocery trades. It materialised in 1980 with the merger of several regional wholesalers. In 1999 Guinness, who in turn in the same year was bought by Diageo, bought it. This however doesn’t come into effect fully until 2,004. There are over 200 employees working under the name of Finches.

Throughout the course of my research I conversed with two members of the United Beverages team, they were Sinead Cowzer, the Trade Marketing Manager and Jeanette Lindfield, the Human Resource Manager. Sinead got promoted from Marketing assistant, to her current position of Trade Marketing Manager in March of this year. Sinead has a degree in Science and is currently studying for her Marketing Degree at night in ...