How the Fast food industry has the power to manipulate consumers

The fast food chains we have come to know and support make up one of the biggest industries in the nation. Every day, these corporate giants churn out Whoppers and Happy Meals to millions of consumers. However, it is not a coincidence that so many people are attracted to these chain restaurants. It is a result of ingenious marketing. Over the years, the fast food industry has used many cleverly planned tactics to provide the American consumer with products it can’t refuse. They know how to take advantage of pop culture, they provide a sense of familiarity, and their convenience is very hard to match.
Out of all the restaurants in the world, the fast food chains are the most “up-to-date.” Every time you look, they have the catchiest ads, the most popular endorsements, and the coolest toys. For example, the Taco Bell commercials with the talking Chihuahua were wildly popular among kids and adults alike. During the LA Lakers’ championship season, you could always see Shaquil...