how music functions in advertisment

In this essay, I will begin with some historical aspect of advertising, since the early days where music was not used in advert until now music has become important parts of any television advertisements. Also I have chosen 2 television adverts to talk about the music that have been used and what did they functions in those adverts.

Advertising is the means by which one group of people attempts to convince or attract another into purchasing a particular product or service. It differs from the sort of one-on –one sales pitch and individual might encounter at the point of sale in that it addresses a larger, more general audience. Advertising therefore differs largely from persuasive conversation insofar as it relies completely on mass media and so on wide spread social meanings rather than personal or individual motivations for purchasing.

Historically, advertising was first introduced in print media. Early newspapers were short broadsheets entirely filled with news text; newspap...