How is technology changing the way organisations conduct business nowadays? Why is important for a company to keep abreast with changes in technology? Illustrate your answer with examples.

Introduction:

The postal service, radio, telephone, television and, more recently, the electronic media have radically altered the way that organizations conduct business nowadays.

Each technology has provided different means of reaching final customers that have varied from mail order catalogues, inbound and outbound telemarketing, direct response advertising involving coupons and “phone now” appeals and, more recently, electronic media that include the internet, e-mail and interactive cable television.

At the Office – Image Systems Ltd
Technology has changed the face of the office. Not only are office workers more productive, but office equipment is being consolidated; it is more environment-friendly and more efficient.
One of the leading office equipment suppliers, Image Systems Ltd of Strait Street, Valletta, this year celebrates 25 years in business. "Technology has changed the market," Image Systems general manager Alex Gollcher told The Sunday Times. Over the p...