How good packaging design increase product sales

In the era of competitiveness, every company is going to increase profits by boosting their product sales. In fact, it is universally acknowledged that product sales can be affected by a number of factors such as advertising, sales promotion, personal selling and public relation (PR). Nonetheless, one of the most significant sales’ influencers is packaging design. It has been used as a crucial marketing tool in order to establish a proper product image and positioning, induce consumers to try the goods and create the first impression of the product that generally affect the incremental sales. Therefore, it can be said that well-designed packaging can increase product sales and profit.

In this essay, four important main points about packaging will be presented. Firstly, it is going to identify the definition of packaging and then, show its roles. After that, significant components of good packaging design will be presented. Finally, the most significant part is the argument of whe...