How Can English products open the door of Chinese Market?¡ª¡ª¡ª¡ª A Research of International Marketing

1. INTRODUCTION
There is no doubt that England acts an important role in the world¡¯s market system, especially in Europe. But it seems that English products have little effects on Chinese market. To research the influence of English companies and products in China, I make a hypothesis that is ¡°there is just a few Chinese consumers realize that English companies and products are famous in China.¡±
Because it is hardly to find some marketing books and researches, which talk about china, so I designed four questions by myself to ask some Chinese people. The questions and the answers are listed below. I consider that these kinds of information are very useful to help me to verify my hypothesis.

1. Q: Which foreign country¡¯s products are the most popular used in China?
A: ¢ÙAmerica (42%) ¢ÚJapan (33%) ¢ÛGerman (1%)
2. Q: Which foreign company¡¯s products are most used in your common life?
A: ¢ÙSONY (38%) ¢ÚMicrosoft (20%) ¢ÛCoca-Cola (8%)
3. ...