Home Depot

Executive Summary

The Home Depot, Inc. is not only the largest home improvement retailer in the world, with 913 Home Depot® stores and 15 Expo Design Center® stores, it is also the third largest retailer in the United States. Home Depots focus on delivering low prices with customer service has done well and has been one of the fastest growing retailers over the past 23 years.
Home Depot has an excellent marketing strategy covering form the Do-It-Your-selfer to the industrial contractor. This includes the direct sales from their retail stores and through their direct marketing subsidiaries Maintenance Warehouse® for direct mail marketing of maintenance products and National Blinds & Wallpaper(SM) telephone / mail order service.
Some of the marketing strategies Home Depot may wish to consider the following. An in house web directory to point customers directly to the good or services they are inquiring about, and a more personal touch with a real person to meet and greet a...