HIPAA-EDI

Target Market and Marketing Strategy
As healthcare providers prepare for the HIPAA transactions compliance deadline on October 16, 2003, many are relying on clearinghouses to resolve the issues that surround reformatting, editing and transmitting of the new, standardized electronic transactions. These providers intend simply to continue a long-standing practice of passing claims and other transactions to a clearinghouse, like EDI, which will transform, edit and forward the transactions to specified payers for processing and payment. However, though many healthcare CEOs, CFOs and CIOs may not understand all of the complexities of HIPAA validation, some are becoming increasingly concerned that reliance on their current clearinghouses may not ensure continued positive cash flow after October 16th. In many cases, their concerns are justified and thus this is our defined target market.
Government research shows that there are approximately 3.5 million covered entities in the U.S. th...