High Expectations

George Kramer
High Expectations
Advertising is a very competitive business. Advertising has become a major source of influence, since it has such a broad approach. For instance, there are commercials, billboards, magazine articles and pictures, fliers and posters, T.V. shows and movies. Advertisements are virtually everywhere, which makes it easy to understand why it is so competitive. With society and trends inevitably changing, advertising creatives—the people who create ad’s—must stay current with these changes. The advertising creative’s follow explicit guidelines in producing an effective ad. It is imperative that they follow this exact criterion to amplify their product sales. A bad ad can lead to a terrible turn out in sales. A poorly created ad will give the contrary effect of an ad, people will not by one’s product if the ad is not good. In fact it might even cause a person to spread bad comments of a product. In other words an ad is a representati...