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1. SWOT Analysis
a. Strengths – Stride Rite has much strength. It’s brand loyalty and recognition has to be one of its greatest. The fact that many people recognize their brand with quality is a huge asset. The fact that they will be selling baby clothes that people will associate with the high quality of the shoes will also be helpful. They are also very diverse. They carry many different types of shoes that will allow them to cater to many different consumers.
b. Weaknesses – Stride right is breaking into clothes, which is not a field that they have much experience with. Even though they ...

Posted by: Jessica Linton

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