Health Care Reform

1. What is your assessment of Longevity’s financial condition?
• Dupont Analysis of Income and Balance Sheet.
2. What marketing strategy is appropriate for Longevity to attract private pay residents? What role should advertising play in a health care marketing strategy?
• SWOT Analysis to establish the criteria we need to meet.
• BGP
• Another marketing graph
• Need Demand and Supply Curve (Econ)
• Regression for growth estimation
3. What marketing strategy is appropriate for subacute care? Should Longevity convert part of a Toledo nursing facility to subacute care?
• BGP
• Another marketing graph
• Need Demand and Supply Curve (Econ)
• Regression for growth estimation
4. What should Longevity do to measure customer satisfaction with its health care services?
• Survey, Survey, Survey
• Customer's willingness to pay more for better care.
5. Should Longevity purchase t...