Health care cetre

Executive Summary


Perrier has suffered massive losses in revenue and value since 1990 due to the Benzene incident. The main problem occurred to uncalculated and non-persistent executive decisions. When regular consumers would have been more loyal to the brand if the product was never pulled out of the market, especially since the Company knew that the amounts were slightly above RECOMMENDED. Because the product that was on the market was in no way a health risk to any consumer. My soluti...