Harley Davidson

Bumpus Harley-Davidson in Murfreesboro shows signs of a great retail store through looking at their staff, service, and dedication to customers. Timmy Glenn, store manager, stays busy coordinating daily tasks to keep Bumpus at the top of the list for those shopping for motorcycle products. All employees work together to serve the Murfreesboro area with the service and quality that is expected with Harley-Davidson products..
To identify goals for the staff and to let the customer know what is to be expected when they shop at Bumpus, Mr. Glenn constructed a mission statement. The statement welcomes customers to the store and lets them know that Bumpus “…takes pride in fulfilling your motorcycle dreams by providing the highest quality products and services our customers deserve.”
Mr. Glenn defined the target market as “any person seeking the enjoyment and freedom of owning a motorcycle or searching for accessories to enhance their experience.” The target...