Harley Davidson

The Harley-Davidson motorcycle company was formed in 1903 in the backyard of the Davidson family. The Davidson Brothers made their first motorcycle there and in 1909, Harley Davidson introduced it’s first V-Twin engine. During World War I and II, they supplied 20, 000 and 90,000 motorcycles respectively. After the other leading motorcycle closed, Harley-Davidson was the sole American motorcycle manufacturer for the next 46 years. President Reagan called the company an “American success story”.
Harley-Davidson’s mission statement states “We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles, branded products and services in selected market segments.”
And the vision statements reads, “ Harley-Davidson is an action–oriented, international company, a leader in its commitment to continually im...