Back to category: Business Limited version - please login or register to view the entire paper. Haagen-Dazs' marketing mix this essay will offer an analysis of the marketing mix, the 4Ps model that includes four basic elements: Product, Place, Promotion, and Price. Regarding Haagen-Dazs' marketing mix: Product: A number of products are offered, including ice cream, low-fat ice cream, yogurt, Gelato, and sorbet. These are all of exceptionally high quality and the standard of quality adds value to the product. Place: Place refers to how the product will be distributed, i.e., the distribution channels. The distribution channels span contin... Posted by: Raymon Androckitis Limited version - please login or register to view the entire paper. |
|
© 2006 TermPaperAccess.com |