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H&M (Hennes & Mauritz)
Summary:
This article is a successful story about a Swedish retailer, H&M (Hennes & Mauritz). In 2002, H&M¡¦s pretax income is about $833 million, a 34% increase form the previous year. That is an amazing growth especially in today¡¦s slowing global eco omy. The profit growth is not only due to its expansion, but also its targeted strategy for different markets. For example, in U.S. market, the company looks for female customers who are younger and more fashion-conscious, but in Europe, H&M operates more like a department store. The company tries to lower the price (average price is $18) and keeps its quality fashion at the same time. When the chairman first joined the company, H&M was all about p...
Summary:
This article is a successful story about a Swedish retailer, H&M (Hennes & Mauritz). In 2002, H&M¡¦s pretax income is about $833 million, a 34% increase form the previous year. That is an amazing growth especially in today¡¦s slowing global eco omy. The profit growth is not only due to its expansion, but also its targeted strategy for different markets. For example, in U.S. market, the company looks for female customers who are younger and more fashion-conscious, but in Europe, H&M operates more like a department store. The company tries to lower the price (average price is $18) and keeps its quality fashion at the same time. When the chairman first joined the company, H&M was all about p...
Posted by: Jason Pinsky
Limited version - please login or register to view the entire paper.