Guess?

Executive Summary:

Guess? Inc. designs and markets, and distributes clothing apparel and

accessories for men, women, children and babies. It was created by three

brothers known as the Marciano brothers who grew up in the south of France, a region

that cultivated a passionate understanding of French design and essence of style. A

combination of love for the American West and with European sensibility they created

Guess? Maurice Marciano oversees the company’s design direction, Paul Marciano is

the Co-Chairman and Co-chief officer, and is also credited with the vision behind the

Guess? image and is responsible for creating some of the most innovative and ground

breaking images in the history of advertising. Armand Marciano is the Senior Executive

Vice President. They were inspired by the American western tradition to begin

the clothing designs of Guess? Initially, retailers greeted Guess?, with scepticism.

Buyers weren’t interested...