Globlization has become more important in contemporary society, especially in business world

When TITANIC became the hot hit in 1997, this human tragic drama moved the whole world. People in our world share same basic feelings. That is why such a movie can cross country boarder. From business viewpoint, for a movie producer, it means that he care not only about TITANIC making profit in the home market, but also about the fact that it was successful in foreign countries.

When our world become a global village, what does this trend imply for companies and for managers?

The answer is the personnel of an organization must have a global mindset in order for the firm to succeed in the international marketplace.

First, global mindset helps managers to find out the potential market. Why do some companies spot opportunities when others miss? The reason is mindset. I read a story before. Two s...