GIUSEPPE'S ORIGINAL SAUSAGE COMPANY

GIUSEPPE’S
ORIGINAL
SAUSAGE
COMPANY















TABLE OF CONTENTS






Company Background and History

The Vision and Mission Statement

The Objectives
1. Financial
2. Strategic

Analysis and Evaluation
1. Industry and Competitive Analysis
• Dominant Characteristics
• The 5 Competitive Forces
• The Driving Forces
• Competitive Position of Major Companies – Strategic Map
• Key Success Factors
• Industry Prospects and Overall Attractiveness

2. Internal and External Situation of the Company
• The Current Strategy
• SWOT Analysis
• The Price Structure
• The Strength of the Company’s Competitive Position –
The Weighted Competitive Strength Assessment

Financial Analysis
Company’s financial difficulties
Income statement
Revenues
Ratios



Recommendations












...