Future International Expansion forKrispy Kreme Donuts

Future International Expansion for
Krispy Kreme Donuts

History

The history of Krispy Kreme doughnuts dates back to 1933, when Carver Rudolph, purchased a doughnut shop in Kentucky. With his purchase he acquired the assets, goodwill, and rights to a secret yeast-raised doughnut recipe of the company. It didn’t take long until he was searching for a larger market. His first focus for the company was to sell doughnuts to local grocery stores in areas such as West Virginia and Georgia, to where the company had expanded (www.krispy kreme.com).

In the late 1930’s Rudolph decided to leave the current company and start his own doughnut shop. He set off with $25 in cash, a few pieces of doughnut-making equipment, “the secret recipe,” and the Krispy Kreme Doughnut name. Rudolph convinced a local grocer in Old Salem, to lend him ingredients in return for payment once the first doughnuts were sold. In order to deliver the doughnuts, Rudolph removed the backseat of his 1936 ...