Frito-Lay Tostistos In 1932

Frito-Lay Tostistos In 1932, Elmer Doolin, who was in the ice-cream business, bought a recipe for corn chips from a Mexican man who was eager to leave the states and return home.

From him Doolin acquired 19 accounts and old manufacturing equipment in hopes to start an entirely new industry in America. The first manufacturing plant for

Fritos Corn Chips started out in Doolin’s mother’s kitchen. With a lot of hard work, Elmer’s sales increased and new equipment and packaging were soon needed. After WW II he would grant H.W. Lay and Company, a source of potato chips and snack foods, an exclusive franchise to manufacture and distribute

Fritos Corn Chips. The two companies would work close together and in 1961 they would merge. Four years later, Pepsi-Cola Company would also combine with

Frito-Lay, but with separate operating divisions, to form a new company called

PepsiCo. Consumers in 1995 spent an estimated $13.2 billion on Frito-Lay snacks, up $1.8 billion in 1...