Four Elements of the Marketing MIx

Marketing Mix
In this paper I will discuss the four elements of the Marketing mix (product, place, price, promotion). In addition to that, I will describe how each element is implemented within JP Morgan Chase and how the four elements relate to the organization’s marketing strategy. I have chosen to address how the four P’s relate to JP Morgan Chase’s financial services division, specifically their Credit Card Services profile.
In order for your business to sell its products and services as successfully as possible, you need to look at what products you are selling in detail to ensure they will be attractive and needed; the price to ensure it is not too cheap or too expensive; where you are best distributing your product; and finally, how you can create interest and awareness for your products. All these elements need to be targeted at the right people at the right time. In order for your business to tackle this correctly, you need to get the right type of mix (marketing mi...