FiveStar

Fivestar, Inc. is a regional tire manufacturer who specializes in winter tires. They focus their sales in the Northeastern United States. The company introduced a winter tire, called Treadfast, and compared its price with the recognized national brands. Their sales weren’t doing so well since Fivestar’s price is much cheaper than the other tire companies. They hired a research firm to conduct a study to find out the possible reasons why their sales weren’t increasing. Fivestar, Inc. need to find ways to improve their sales of winter tires in order to stay competitive with other tire companies.
Fivestar advertises its winter tires only during the fall and winter seasons. Their budget is limited and most of their winter tires are purchased during those seasons. “All the traction of the better-known tires, at the price you can afford” is their tagline for the advertisement campaign. Their slogan needs to be changed because it could mean to that you can purchase the winter ...