Fincial Report

Service: Fidelity Investments
Magazine Name: Individual Investor
Cover Date: December 2000
Circulation: Established in 1981. Each issue is $2.95 a month and costs $35.40 a year.
The target audience for this magazine is for the stock market enthusiast. This magazine offers articles and in-depth analysis of companies that is traded in the stock market.
Cost of Circulating Ad: Assuming that the ad is run four times in the national US editions the cost of running this ad would cost Fidelity $300,960. Individual Investor does not charge for ads that bleed. $37,620*2 = $75,240*4 = $300,960
Measuring Efficiency: The ad will cost Fidelity $300,960. There are currently 502,856 that is circulated across the nation. Cost per impression is- $300,960/502,856 = .5985 This means that each impression is about $0.59 per impression. Multiply it by $1,000…$0.59*1000 = $590.00 per thousand impression.























General Overview
The ad is...