Fast Food Nation

FAST FOOD NATION

America has become a homogenized consumer society. Go anywhere in the country and you are bound to find at restaurant, department store, gas station, or other establishment that is part of chain. And no matter where you go, these establishments are nearly identical, in regard to layout, the products sold, and even the words that the employees use to greet you. For many consumers, this sameness is beneficial. It provides them with a reliable product that never changes from city to city. There is a certain comfort level in having something you like, always the same and always available. Before World War II, America was a different world. Most restaurants and stores were one shot deals, and often run as family business. These small, unique establishments are quickly becoming obsolete. In part because they are unable to compete, financially, against the monolithic corporate powerhouses who have the buying power to acquire their merchandise at a lower price than smaller ...