Factors of the macro marketing environment. This essay talk about a hypothetical CD store.

Company Overview
The company that will be examined is a hypothetical CD store named “LIVE RECORDS”. The store targets 15-30 year old, educated males and females. The CD store will target a niche market for the latest cutting edge, world music. All major cultural styles are stocked, for example, Latin, African, and contemporary styles from America, Europe, and the UK. The store is placed in an inner Sydney location and has a long term strategy to develop the store online to reach a larger target audience. Current promotion relies on the store’s web site and some direct marketing. This paper will examine the macro marketing environment for LIVE RECORDS. Macro-Marketing is defined as a social process that directs an economy’s flow of goods and services from producers to consumers in a way that effectively matches supply and demand and accomplishes the objectives of society. Therefore with macro-marketing the emphasis is not on activities of individual organisations but, rather on...