Evaluation

The Health Communication Unit 7
TYPES OF PROGRAM EVALUATION
Program evaluation has been separated into three main categories based
on when the evaluation is being conducted and the type of information
collected.
1 Formative evaluations
Formative evaluations focus on programs that are under development.
It is used in the planning stages of a program to ensure the program is
developed based on stakeholders needs and that programs are using
effective and appropriate materials and procedures. Formative evaluation
includes such things as:
The Health Communication Unit 8
Introduction
4 needs assessments
4 evaluability assessment (analysis to determine if your programs
intended outcomes are able to be evaluated)
4 program logic models
4 pre-testing program materials
4 audience analysis
You may have heard of the term ‘implementation evaluation.’ This type of
evaluation could fall under formative or process evaluation because it
assesses how well a program is implemente...