Ethical & Legal Issue

Altria Group, Inc. is the name of the parent company of Kraft Foods, Philip Morris USA, Philip Morris International and Philip Morris Capital Corporation.

Philip Morris Companies has struggled with its own issues with the public trust for a long time.

Through a combination of arrogance and ignorance, for many years US tobacco business didn’t engage with or address legitimate concerns people had with regard to cigarettes. Tobacco businesses reaction to criticism was to ignore it, hoping that it went away – or to slug it out in court. Their approach generally was, if it’s legal, then its right.

Tobacco business failed to understand that...