Enivronmental Analysis Paper (Restaurant:Roys La Jolla)

Kimberly Orth / B17
Dr. Anderson
BUS 302 / T - 7:00 AM
Due: May 13 / 9:00 AM














Environmental Analysis Paper
Roy’s La JollaOverview

Roy’s La Jolla is located in University Towne Center, the eastern part of La Jolla also known as the Golden Triangle. It is a fine dining restaurant originating in Hawaii, specializing in a Hawaiian Fusion cuisine and known for it’s aloha spirit and warm friendly atmosphere. Hawaiian Fusion is defined as the use of traditional French cooking techniques, infused with bold Asian spices, with an emphasis on the freshest seafood. I will be addressing and identifying the salient aspects of the environment as they pertain to the market area of Roy’s UTC location. The market area for Roy’s refers to the combined areas of Pacific Beach, La Jolla, Del Mar, Encinitas, Oceanside, Mira Mesa, and Poway.
General Environment
Economic Dimension:
The state of our economy is salient to the restaurant industry in...