England, England

Introduction
The aim of this report is to give an overview of market research in relation to the book "England, England".

Market Research
Finding the market, collecting information and analysing the data are the main parts of market research. You have to find your target group(s) and then you have to try to find out what these potential customers want to be offered or what they are looking for.
In the book, market research is done by Dr. Max, the historian, who carries out questionnair...