Effective advertising sells products.

Advertising, as I read somewhere, is the art of convincing people that they want certain things they do not want at all; of making them dissatisfied with everything they have; of making them thoroughly unhappy.
Advertisements today are everywhere around us. They fill the newspapers and cover the walls; they are on picture-cards and in our daily post, on matchboxes. Shown all day long on TV and shouted from the radio – there are so many advertisements that they have become part of our daily round. And th...