Economic miracle Brazil

Executive Summary

Brazil is a country with vast ethnic diversity, yet one common language, Portuguese is spoken the masses. This provides international marketers with the opportunity to target ethnic niche markets, or the population as a whole. However, marketing distribution efforts may be hampered by the poor transport infrastructure of Brazil, thus highlighting the need to develop efficient transportation networks and be strategically located in economically dynamic areas. The ideal location for manufacturing or exporting are the coastal areas where roads and railroads are most effectively established, especially considering that in slum areas, reigns of drug cartels are proliferant.

Brazil’s current growth has seen increased prosperity to the middle-class, which are increasing their demand for domestic consumer goods. This represents the most substantial market for foreign companies wishing to enter the Brazilian market.


PART 1- Cultural Analysis
1.1 Introducti...