Ebay's entry into Latin America

EBay Case Study-Oral
G
Introduction

Question
“How should we (eBay) establish a profitable and strong market position in the Latin American Market?”

As a team we have decided that eBay should keep their existing presence in Brazil and expand throughout Latin America via the use of a joint venture or strategic alliance with either Deremate.com or Mercadolibre.com.

Resource Report

In researching these findings we have utilized the following materials:
• Case study
• Marketing Texts from past courses
• Internet sites

Method

Drawn upon current marketing knowledge so as to apply the information from the case study to the knowledge base.

Case study data and the analysis enabled assumptions to be made and conclusions as to the best options were drawn.

Graphed the proportions of total internet usages in Latin America.
Collected and tabled data in relation to the GDP and GDP growth per capita of the various Latin American countrie...