E-Commerce/Webtrust

This article discusses the consumer issues that CPA’s and CA’s are facing today with the web as a new market medium. Since a website can be created quickly, inexpensively and at almost any location in the world, the consumer may question the very existence of the business. Because of these concerns, the CPA/CA Webtrust, a unique seal of assurance for electronic commerce, was launched. CPA/CA Webtrust is designed to instill confidence in consumers and entities conducting business transactions over the Internet.

A Webtrust seal of assurance is issued by a specially licensed CPA or CA who has been hired by the business website owner to render the Webtrust assurance service. Once a seal is obtained, the enti...