Dr.Koop.com

drkoop.com


I. CURRENT SITUATION

A. Current Performance
Empower Health Corporation launched drkoop.com on July 20, 1998. The company had quickly grown to be the largest Web-based health information with more than one million visitors in the first 90 days of operation. However, the site has yet to generate any profit to keep its shareholders happy and to ensure that the business would survive. Should the CEO and Cofounders change or add other services to the site to generate profits? I have some recommendations that can help the site generate some profits.

B. Strategic Posture
i. Mission

ii. Objectives

iii. Strategies
One of the major strategies of drkoop.com is thru partnerships. These partnerships have focused on numerous areas including those that broaden the firm’s service offerings, expand its viewing base, and further expand its business model into traditional areas of the healthcare industry.
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