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Does Advertising Help?

This is an age of commercialism.The term 'consumer society' is common and real in developed countries.The less developed and developing nations too are fast entering this rat race of buy and sell.Everything is seem in monetary terms.Even human relationships have a price.It is all a question of who can sell the most and who can afford to buy the most.The dollar seems to represent all that modern society stands for.
To cater to this great urge to buy entrepreneurs are flooding the markets with more and more and better and better commodities.The shops are lined with attractive goods designed to part a man from his money.As more and more people start producing goods to sell there will naturally be a duplication of goods in the market.How then will the producer persuade the buyers to buy his goods and not another's?What strategy ...

Posted by: Sheryl Hogges

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