DISTRIBUTION CHANNEL OF PEA FOR NEW ELECTRICITY SERVICE

Kasetsart International MBA














DISTRIBUTION CHANNEL OF
PEA FOR NEW ELECTRICITY SERVICE









Prepared by

Mr.Korn Suphanaroj










October 2003







TABLE OF CONTENTS


1. EXECUTIVE SUMMARY 1
2. INTRODUCTION 2
3. MARKET STRUCTURE OF PEA 3
3.1 BACKGROUND ELECTRICITY SUPPLY INDUSTRY OF THAILAND 3
3.2 STATEMENT OF PROBLEM 4
4. SOLUTION FOR PROBLEM 4
4.1 CLASSIFY CUSTOMER TARGET 4
4.2 SET DISTRIBUTION CHANNEL 5
5. CONCLUSIONS AND RECOMMENDATION 7








Kasetsart International MBA - KIMBA
Individual Marketing Report
DISTRIBUTION CHANNEL OF
PEA FOR NEW ELECTRICITY SERVICE
1. EXECUTIVE SUMMARY

PEA is a government enterprise and is responsible for the provision and distribution of electricity to all classifications of customers in the service area covering 73 out of 76 provinces all over the country, except Bang...