Disney in France

Maria Hoffman
Week Four Written Assignment
Disney in France
Instructor Matt Hurley

Abstract
In 1992, the Walt Disney Company opened its fourth theme park in Paris, France. The grand opening did not go without problems, and park operations were disorganized. In this paper, I will attempt to explain the assumptions that the Walt Disney Company made and the results of those assumptions. How Disney could have made a more favorable opening and acceptance in France. Was this choice of locations for their fourth park a correct one?

Assumptions of Walt Disney Company regarding Paris Location
Disney made many assumptions on how this country would react to a new theme park being introduced. Disney had already been successful in all the other locations it had built parks in. These would include California, Florida, and Japan. Disney was interested in expanding again to a European market and the creation of a Euro-Disneyland. When this announcement was made hundreds of locations t...