Direct Marketing

a. A direct marketing promotion that I recently responded to was an e-mail from the company Venus offering me free shipping on my next order if it was placed within a two-week time frame. The key message was that all of their swimwear was on clearance. The graphics in the e-mail included young beautiful models in the swimwear.

b. I was sent this promotion because I had recently ordered a swimsuit from their online site. I had not returned what I had ordered, so it could be assumed that I was pleased with the product. Due to the fact that I did like what I had ordered from them the first time, along with the clearance prices and free shipping, this offer was very attractive to me. My original order was also the first order I had ever placed with them. Consequently, this offer also prompted me to look at their other clothing lines and order a few other things as well. The company contacted me via e-mail because I had placed my order online and had provided them w...