Digen Verma

The Ad Campaign for the Re-launch of "Frooti"- The Digen Verma Ad campaign

The Ad Campaign……
Last year for the Re-launch of FROOTI, Parle Agro Ltd and its advertising agency Everest Integrated Communications created a brand ambassador named Digen Verma. There were hoards of hoardings in the city talking about this mysterious guy called Digen Verma. It said that he dances better than Hritik and is Sushmita's latest crush. Digen Verma became the talk of the town and also the joke of the town. Any anonymous person would be named Digen Verma. The brand ambassador became a celebrity overnight. People realized that it was a teaser campaign for a new product. Everyone waited to see what this new hot thing was. After a long wait of around 2 month, the product was revealed. It was our very own, very old "FROOTI". Then a series of television Ads followed which talked about how famous Digen is and that he loves frooti. (See Annexure A). But there the campaign ended.

Backdrop of the Cam...