Diet Coke versus Diet Pepsi

Coca-Cola retains absolute dominance of the UK carbonate category with around 25% of all volume accounted for by its Coke and Diet Coke brands, with Pepsi variants taking around 11%.
Packaging

Just prior to Christmas 2002, the Coca-Cola company announced that there would be major packaging makeovers by the end of 2003 for Diet Coke, Coke Classic and Sprite. The new cola packs are to feature the famous 'Coke ribbon', while removing the 'Enjoy Coca-Cola' line. This closely followed an announcement by PepsiCo that unveiled new graphics for its cola brands, expected to be in US shops around spring 2003. In additi...